The beauty of a game is about making a lot of choices, and the millennials who play have more choices than the rest of us do, said Robert Siegel, CEO of the Pew Research Center.
“That’s a very strong predictor of whether they’ll play and why they’ll be satisfied with their experience.”
And, it turns out, the games are pretty good at what they do.
“A lot of games do an amazing job of teaching you the rules, making you think, ‘OK, this is the way I should do this,'” Siegel said.
“In a lot if of cases, you get the answers right, but you’re going to get the wrong answers in a lot more ways than you think.”
The Pew study surveyed 1,500 adults aged 18 and older across the U.S. between October 2013 and April 2018.
It found that 70% of those who played games at least occasionally during the study had some type of addiction, and that about 20% of adults reported being a heavy user of video games.
“It’s very much an extension of what you’re already doing, and it’s the same kind of thing in terms of social interactions,” Siegel added.
And the data shows that a lot people play the games because they want to.
“I think the game is kind of an extension and extension of the way you interact with others,” Sank told Fortune.
“If you’ve got this addictive desire, you can play these games to get that.”