Walmart skin care and beauty brands will no longer be able to sell skin care products that contain ingredients derived from plants that are listed as “Pesticide Resistant.”
The new rule, which went into effect on January 1, will force the cosmetics and personal care companies to stop selling cosmetics and other skin care items that contain any of five “designer plant-based ingredients,” which include plants such as dandelion, yarrow, lupine, and black tea.
According to the USDA, these plant-derived ingredients are commonly used in cosmetic and personal-care products for cosmetic purposes.
But the new rule requires that these plant ingredients are removed from any cosmetics or personal-facial care products before they are sold in the U.S.
A Walmart spokesperson told FoxNews.com that the company “does not support or encourage any plant- derived ingredients in our products, and is taking this action because it’s a matter of public health and safety.”
“We are committed to maintaining our reputation as a leader in personal care and cosmetics, and we believe that any ingredient in our skin care should be based on scientific and peer-reviewed evidence,” the spokesperson added.
Walmart and other beauty and personal products companies say that plant-borne plant-free ingredients can help keep skin healthier, especially for those with sensitive skin.
Walmart has been a leader for years in plant- and soil-based cosmetics.
In 2011, the retailer announced a $1 billion commitment to help farmers improve the environmental quality of its crops.
A spokeswoman for Walmart told Fox News that it “stands behind our commitment to plant-fiber, non-GMO ingredients.”
Walmart’s commitment comes at a time when the U:s food and beverage industry is also grappling with the issue.
In December, The Associated Press reported that Walmart was taking steps to limit the amount of ingredients it can use in its food products.
Walmart said it had begun a review of its use of synthetic and natural ingredients and is working with the Environmental Working Group (EWG) to reduce the amount that it uses in its products.